How The ClickBank Marketplace Works?

ClickBank has about 100,000+ affiliates. These affiliates earn a percentage of every sale, of any ClickBank product, made by them. The affiliate referal sales generates over 50% of the sales of Clickbank's top selling products. The repository of digital products available for sale at ClickBank is referred to as The ClickBank Marketplace. A sale is done by refering the traffic to products pitch page of the product. The pitch page describes the Features and Benefits of the product. In the Marketplace products are ranked by their "productivity score" which is internal to Clickbank and is not published officially.

Every product to get listed in the ClickBank Marketplace must have a sales commission rate as percentage, of product price, that should range from 1% to 75%. The absolute value of the commission however, should not be lower than minimum commission of $0.25 and the maximum is $100.00.

The ClickBank Marketpalce has products listing consisting of following qualitative parameters...

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  $Earned/Sale: refers to the average net amount (impacted by  refunds, chargebacks, and sales taxes) earned by an affiliate/referred sale.


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  Future $: refers to the average total rebill revenue earned by the affiliate due to sales from a site. Generally this value is the average sum of all rebills.


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  Total $: refers to (all initial sales + rebills)/(the number of initial sales). Hence it is the average total $/sale, including all future rebills.


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  %Earned/Sale: refers to average percentage commission earned by an affiliate/referred sale. This number whould usually vary if the product vendor changes its payout percentage over time.


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  %Referred: is the fraction of product vendor's total sales and the sale referred by ClickBank affiliates.


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  Gravity: refers to the weighted sum and not an actual total. It is the number of distinct affiliates who earned a commission by referring a paying customer to the vendor's products at ClickBank Marketplace.  For each affiliate paid in the last 8 weeks ClickBank adds an amount between 0.1 and 1.0 to the total gavity value. The value added depends on the recency of the last referral. Therefore, the more recent referal is directly related the higher the value added.

All factors are combined, and adjusted such that more recent sales activity is given greater weight.  To improve their Marketplace ranking a product must show a history of reliable convertion of referred traffic to paying customers over the past 8 weeks. Products that are able to maintain a higher ranking naturally attract more affiliates, and make more sales overall.